Why KAR AI exists

Choosing a car takes weeks.
The decision takes minutes.

Everything between those two facts is research — listings, specifications, safety results, running costs, opinions. KAR AI does that part, and hands back the decision with the reasoning attached.

Researching it yourself Weeks
  • Listings
  • Specifications
  • Reviews
  • Safety results
  • Running costs
  • Depreciation
  • Comparisons
  • Second thoughts
The same work, run once Minutes
  • One brief
  • Every check, on every candidate
  • A shortlist you can defend

The tracks are drawn to scale against each other, not against a measured figure.

01 The problem

Nobody buying a car is short of information.

There is more data on any car than one person could read. It is spread across sources that were never designed to be read together, and none of them was written about you.

  • Marketplaces

    Listings

    Thousands of them, sorted by price — not by whether the car suits the way you drive.

  • Manufacturers

    Specifications

    Written per trim, per market and per model year, and almost never comparable side by side.

  • Press

    Reviews

    A verdict on the car. Not a verdict on the car for your budget, your roads and your family.

  • Testing bodies

    Safety results

    Published per model and per year of test — easy to read, and easy to read wrong.

  • Everywhere else

    Running costs

    Split across insurance quotes, tax tables, fuel figures and service schedules that never meet.

  • Nowhere

    Depreciation

    Usually the largest cost of owning the car, and the one no listing shows you.

  • Owners

    Forums

    Real ownership experience, buried under a decade of arguments about a different engine.

  • The showroom

    Dealers

    Knowledgeable, often genuinely helpful — and paid on what they sell.

The work nobody does for you is the last step: turning all of it into one decision.

That step is where the weeks go. It is reading eight sources at once, holding six models in your head, and weighing a safety score against a service bill against a boot measurement — with no way to check whether you weighted any of it correctly.

We are just as open about the business behind the research — here is how we make money.

02 What KAR AI does

It reads a sentence the way a good adviser would.

You do not fill in a filter form and hope. You say what you need. KAR AI takes the request apart into the constraints that actually decide the answer, then researches against all of them at once.

What you say

“I need a reliable family car under €25,000. Good safety, low running costs, room for two kids and a dog.”

What KAR AI reads

  • BudgetHard ceiling at €25,000, new or used
  • SpaceFive real seats, boot for a pushchair and a dog
  • PrioritySafety first, running costs second
  • Risk“Reliable” outranks equipment and performance
  • MarketYour country’s prices, taxes and availability

Comes back as Up to five candidates, each with the reasoning, the five-year cost and the safety record

Illustrative briefs. Your own answers are what the research is actually run against.

03 The intelligence

No single number decides a car. Nine of them argue it out.

A filter narrows on one field at a time. Every candidate here is scored on all nine dimensions at once, and the trade-offs between them are what the recommendation explains.

Safety

Euro NCAP results are looked up per car and per year of test, alongside the assistance systems that are actually standard on the trim you would buy — not the ones available somewhere in the range.

Reported as adult, child, vulnerable road users and safety assist, so a five-star badge never hides a weak column.

Select a dimension to read what sits behind it.

04 The shift

Same decision. A different shape entirely.

Without KAR AI

Research by hand

  1. Search
  2. Open twenty tabs
  3. Read the reviews
  4. Compare the specs
  5. Check the safety results
  6. Estimate the running costs
  7. Ask around
  8. Second-guess the whole thing

…then start again with another model

Weeks later: a decision you are still not confident about.

With KAR AI

Research, run once

  1. Ask, in your own words
  2. KAR AI reads what you actually need
  3. Every candidate goes through the same checks
  4. You decide, with the reasoning in front of you

Minutes later: a shortlist you can defend, with the numbers attached.

The point is not speed for its own sake. It is that the same checks are applied to every car, in the same order, every time — which is the part a person doing this by hand, late at night, across twenty tabs, cannot promise.

05 Where this goes

An intelligence layer between people and a market that keeps getting harder to read.

Cars are not getting simpler. Powertrains multiplied, trims multiplied, and the cost of getting the choice wrong went up with them. The gap between what a buyer can reasonably research and what they need to know keeps widening.

KAR AI is being built to sit in that gap — not as another marketplace, and not as another chatbot, but as the layer that reads the market on your behalf and explains itself well enough that you can disagree with it.

  1. Today

    The decision

    One brief returns a shortlist with the reasoning, the ownership cost and the safety record already attached.

  2. Next

    The ownership

    The same intelligence applied after the purchase: what the car costs you, what it needs next, what it is still worth.

  3. Beyond

    Every market

    Started in Greece, built for Europe, and now being rebuilt around United States listings, safety data and ownership costs.

06 The people

Small team. Unusually specific obsessions.

KAR AI started as one person building the research tool he could not find. It is now ten, and every one of them owns a part of the problem outright.

Nikolaos Korakianitis, founder of KAR AI, at the GOCAR magazine wall

Founder

Nikolaos Korakianitis

Builds the research engine — the brief, the checks and the reasoning that comes back with every pick.

I’m 17, I’m not behind the wheel yet, and that’s exactly why I built KAR. Everyone I knew asking “which car should I buy?” was getting answers shaped by whoever wanted to sell them something. So I built the research tool I wished existed — one that reads the specs, the running costs and the real listings, then explains its reasoning in plain language.

See the GOCAR.gr feature LinkedIn
Evangelia Vournazou, Founding Member of KAR AI and former Sponsorship Manager of Athena Racing

Founding Member

Evangelia Vournazou

Partnerships and presentation — how KAR AI is explained to everyone outside the product.

Evangelia joins KAR AI with a background in motorsport and student engineering competition. She was a member of Athena Racing, an all-female Greek student team that competed in the F1 in Schools World Championship, serving as the team’s Sponsorship Manager — work recognised with the FIA Women in Motorsport Award.

Read the announcement LinkedIn
Tanner Wolff, Founding Member at KAR AI leading the United States expansion

Founding Member — US

Tanner Wolff

Rebuilds the research layer for the United States — listings, NHTSA and IIHS data, American ownership costs.

An aspiring Formula 1 aerodynamicist with a background in engineering and design.

Read the announcement LinkedIn
Smaragda Baxevani, Founding Member at KAR AI leading the technical side

Founding Member — Technical

Smaragda Baxevani

Leads the technical side of the platform — the architecture of our research pipeline, the systems that keep answers accurate and traceable, and the infrastructure underneath.

A Computer Science student at Aristotle University of Thessaloniki, and founder and lead of GDG on Campus AUTH, the university’s Google Developer Group chapter.

Read the announcement LinkedIn
Elisavet Latsiou, Founding Member at KAR AI leading strategy and business development

Founding Member — Strategy

Elisavet Latsiou

Owns strategy and business development — positioning, the monetisation model, partnerships and the numbers we hold growth to.

Elisavet leads strategy and business development at KAR AI — positioning, audience segmentation, the business and monetisation model, partnerships and sponsorships, and the KPIs we track growth against. She is also the founder of BRAINSHOT, working on inclusive cultural and fashion projects, youth engagement, sustainability and EU programmes.

Read the announcement LinkedIn
Dimitrios Mazarakis, Founding Member at KAR AI leading growth and distribution

Founding Member — Growth & Distribution

Dimitrios Mazarakis

Dimitrios leads growth and distribution at KAR AI — the channels, partnerships and communities that put independent car research in front of drivers. He works as a Filling Coordinator at MSC Mediterranean Shipping Company and holds a Bachelor of Business Administration.

Read the announcement LinkedIn
Giorgos Emmanouilidis, Founding Member at KAR AI leading growth

Founding Member — Growth

Giorgos Emmanouilidis

Giorgos studies Mechanical Engineering at the International Hellenic University. He competed in Stem Racing in 2024, where his team won the AI Generative Design award, and has spent the last two years as a Project Management and Enterprise coach for Greek Stem Racing teams. At KAR AI he takes on growth — getting the service in front of more drivers, building partnerships that fit an independent product, and tracking whether it works.

Read the announcement
Stelios Fytros, Founding Member at KAR AI leading strategy and business development

Founding Member — Strategy & Business Development

Stelios Fytros

Stelios leads strategy and business development at KAR AI — positioning and go-to-market, audience segmentation, the revenue model, commercial partnerships and sponsorships, and the KPIs we measure growth against. He brings over a decade of key account management at Cosmos Business Systems, an MBA, and his own business coaching practice, Growth Zone Consulting.

Read the announcement LinkedIn
Anestis Kalampalikis, Founding Member at KAR AI leading market and business expansion

Founding Member — Market & Business Expansion

Anestis Kalampalikis

Anestis leads market and business expansion at KAR AI — identifying new markets, developing business opportunities and building the strategic relationships that take the platform beyond its initial market. He brings experience across technology consulting, business and people-focused roles, including work at Accenture Greece, with a background that began in HR.

Read the announcement LinkedIn
Nikos Varvadoukas, Founding Member at KAR AI leading the business model and offering

Founding Member — Business Model & Offering

Nikos Varvadoukas

Nikos leads the business model and offering at KAR AI — how the product is packaged, priced and positioned for the market. He is C-Level Operating Partner for Growth & Transformation at Operandi Partners, with prior leadership roles at Novibet, Public Group (combined CMO/COO) and Cosmos Sport (Chief Omnichannel Officer, through its acquisition by JD Sports), and is a founding and board member of AI Academy.

Read the announcement LinkedIn

Start here

Buying a car should not get more complicated. It should get more intelligent.

Tell KAR AI what you need in a sentence. It reads the listings, the safety results and the real cost of owning each car, then comes back with the few that fit — and why.

Free account · about two minutes of questions · no dealer contact.