01 Why KAR AI exists
Everything between those two facts is research: listings, specifications, safety results, running costs, opinions. KAR AI does that part, and hands back the decision with the reasoning attached.
The tracks are drawn to scale against each other, not against a measured figure.
02 The people
KAR AI is built by a founding team across Greece and the United States. Every one of them owns a specific part of the product or the company, outright.
Founder
The obsessionBuilds the research engine: the brief, the checks and the reasoning that comes back with every pick.
I’m 17, I’m not behind the wheel yet, and that’s exactly why I built KAR. Everyone I knew asking “which car should I buy?” was getting answers shaped by whoever wanted to sell them something. So I built the research tool I wished existed: one that reads the specs, the running costs and the real listings, then explains its reasoning in plain language.
Founding Member
The obsessionPartnerships and presentation: how KAR AI is explained to everyone outside the product.
Evangelia joins KAR AI with a background in motorsport and student engineering competition. She was a member of Athena Racing, an all-female Greek student team that competed in the F1 in Schools World Championship, serving as the team’s Sponsorship Manager, work recognised with the FIA Women in Motorsport Award.
Founding Member, US
The obsessionRebuilds the research layer for the United States: listings, NHTSA and IIHS data, American ownership costs.
An aspiring Formula 1 aerodynamicist with a background in engineering and design.
Founding Member, Technical
The obsessionLeads the technical side of the platform: the architecture of our research pipeline, the systems that keep answers accurate and traceable, and the infrastructure underneath.
A Computer Science student at Aristotle University of Thessaloniki, and founder and lead of GDG on Campus AUTH, the university’s Google Developer Group chapter.
Founding Member, Strategy
The obsessionOwns strategy and business development: positioning, the monetisation model, partnerships and the numbers we hold growth to.
Elisavet leads strategy and business development at KAR AI: positioning, audience segmentation, the business and monetisation model, partnerships and sponsorships, and the KPIs we track growth against. She is also the founder of BRAINSHOT, working on inclusive cultural and fashion projects, youth engagement, sustainability and EU programmes.
Founding Member, Growth & Distribution
The obsessionLeads growth and distribution: the channels, partnerships and communities that put independent car research in front of drivers.
Dimitrios leads growth and distribution at KAR AI: the channels, partnerships and communities that put independent car research in front of drivers. He works as a Filling Coordinator at MSC Mediterranean Shipping Company and holds a Bachelor of Business Administration.
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Founding Member, Growth
The obsessionTakes on growth: getting the service in front of more drivers, building partnerships that fit an independent product, and tracking whether it works.
Giorgos studies Mechanical Engineering at the International Hellenic University. He competed in Stem Racing in 2024, where his team won the AI Generative Design award, and has spent the last two years as a Project Management and Enterprise coach for Greek Stem Racing teams. At KAR AI he takes on growth: getting the service in front of more drivers, building partnerships that fit an independent product, and tracking whether it works.
Founding Member, Strategy & Business Development
The obsessionLeads strategy and business development: positioning and go-to-market, audience segmentation, the revenue model, commercial partnerships and sponsorships, and the KPIs we measure growth against.
Stelios leads strategy and business development at KAR AI: positioning and go-to-market, audience segmentation, the revenue model, commercial partnerships and sponsorships, and the KPIs we measure growth against. He brings over a decade of key account management at Cosmos Business Systems, an MBA, and his own business coaching practice, Growth Zone Consulting.
Founding Member, Market & Business Expansion
The obsessionLeads market and business expansion: identifying new markets, developing business opportunities and building the strategic relationships that take the platform beyond its initial market.
Anestis leads market and business expansion at KAR AI: identifying new markets, developing business opportunities and building the strategic relationships that take the platform beyond its initial market. He brings experience across technology consulting, business and people-focused roles, including work at Accenture Greece, with a background that began in HR.
Founding Member, Business Model & Offering
The obsessionLeads the business model and offering: how the product is packaged, priced and positioned for the market.
Nikos leads the business model and offering at KAR AI: how the product is packaged, priced and positioned for the market. He is C-Level Operating Partner for Growth & Transformation at Operandi Partners, with prior leadership roles at Novibet, Public Group (combined CMO/COO) and Cosmos Sport (Chief Omnichannel Officer, through its acquisition by JD Sports), and is a founding and board member of AI Academy.
Founding Member, Green Digital Marketing & Communications
Iliada is a Green Digital Marketer, content creator, author and communications consultant with extensive experience in strategy, branding and developing small and emerging brands. Her work focuses on creating authentic and sustainable strategies that connect entrepreneurship with communication, creativity and social impact. She founded Living Postcards (2012), a creative platform showcasing "The New Face of Greece," and created the #Dontacceptit campaign (2018) raising awareness around domestic violence, which was nominated at the Greek International Women Awards. She is a jury member for the A' Design Award & Competition in Italy, author of the books #LoveStatus and #All_is_here, and a mentor in the EQUAL Program of Piraeus Bank supporting women entrepreneurs.
Founding Member, AI, Technology & Business Strategy
The obsessionLeads AI and technology strategy, business opportunities and fundraising support.
Panagiotis brings over a decade of experience turning technology into measurable business value, from 5G research as a Marie Curie Fellow to enterprise consulting and customer success across cybersecurity, cloud and infrastructure. At KAR AI, he leads AI and technology strategy, business opportunities and fundraising support.
Founding Member
An Informatics student at the Athens University of Economics and Business (AUEB). She works in Java, Python, C++ and HTML/CSS/JS, with hands-on data analysis experience, and volunteered with AIESEC in Italy on a climate action project.
Founding Member, Technical
A software developer studying Applied Informatics at the University of Macedonia. He built full-stack features with Angular, Spring Boot and PostgreSQL over two summers at Starttech Ventures.
Full-Stack Developer Intern
Writes code and tests for bugs, with a strong interest in AI. This is his first internship.
Data Science Intern
IAL A2 student at Ekpedeftiki Anagennisi studying psychology, maths and physics, aiming for the BSc Data Science at the Technical University of Munich (TUM). 14th place in the 2025 national statistics competition in Greece.
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Freelance Writer and Social Media Specialist
16-year-old student with a C2 English certificate, a passion for content creation and photo and video editing, and a distinction in the European Space Agency's Climate Detectives programme. He writes for the KAR AI blog and supports our social channels with the perspective of young drivers.
Want to build with us?
Contact us03 The problem
There is more data on any car than one person could read. It is spread across sources that were never designed to be read together, and none of them was written about you.
Listings
Thousands of them, sorted by price, not by whether the car suits the way you drive.
Specifications
Written per trim, per market and per model year, and almost never comparable side by side.
Reviews
A verdict on the car. Not a verdict on the car for your budget, your roads and your family.
Safety results
Published per model and per year of test: easy to read, and easy to read wrong.
Running costs
Split across insurance quotes, tax tables, fuel figures and service schedules that never meet.
Depreciation
Usually the largest cost of owning the car, and the one no listing shows you.
Forums
Real ownership experience, buried under a decade of arguments about a different engine.
Dealers
Knowledgeable, often genuinely helpful, and paid on what they sell.
The work nobody does for you is the last step: turning all of it into one decision.
That step is where the weeks go. It is reading eight sources at once, holding six models in your head, and weighing a safety score against a service bill against a boot measurement, with no way to check whether you weighted any of it correctly.
We are just as open about the business behind the research: here is how we make money.
04 What KAR AI does
You do not fill in a filter form and hope. You say what you need. KAR AI takes the request apart into the constraints that actually decide the answer, then researches against all of them at once.
What you say
“I need a reliable family car under €25,000. Good safety, low running costs, room for two kids and a dog.”
What KAR AI reads
Comes back as Up to five candidates, each with the reasoning, the safety record and the running costs we can source
What you say
“First car, €8,000 all in. I have just passed my test and I am paying the insurance myself.”
What KAR AI reads
Comes back as Cars that stay affordable after the purchase, not just at it
What you say
“I drive 30,000 km a year for work, mostly motorway. I want an estate that will not cost a fortune to run.”
What KAR AI reads
Comes back as The estate that is cheapest over your kilometres, not the cheapest to buy
Illustrative briefs. Your own answers are what the research is actually run against.
05 The intelligence
A filter narrows on one field at a time. Every candidate here is scored on all nine dimensions at once, and the trade-offs between them are what the recommendation explains.
Euro NCAP results are looked up per car and per year of test, alongside the assistance systems that are actually standard on the trim you would buy, not the ones available somewhere in the range.
Not the list price. The range a car of that age, trim and mileage is actually being advertised at in your market, checked at the moment you ask rather than recalled from training data.
What the car costs to run: fuel or charging at your real annual distance, and road tax from the official AADE tables. Insurance, servicing and depreciation are not costed yet, because there is no source we trust for them, and the research says so instead of guessing.
The ownership record of the specific engine and gearbox, not the badge on the bonnet. Two cars from the same manufacturer can have completely different stories depending on the drivetrain.
Seats you can genuinely use, boot shape as well as volume, load height, access, and the ground clearance that decides whether a car survives the roads you actually drive on.
Enough of it, and the right kind. Motorway mileage asks for torque and refinement; a first car asks for something forgiving. Raw output is almost never the useful number.
Equipment varies by trim, by market and by model year, and the difference between two versions of the same car is often larger than the difference between two rivals.
A perfect recommendation you cannot buy is worthless. KAR AI reads what is listed in your country, at your budget, and takes local taxes and availability into account before it recommends anything.
The dimension that reweights all the others. Annual distance, passengers, charging access, the roads you drive and what you refuse to compromise on decide how the other eight are scored.
Select a dimension to read what sits behind it.
06 The shift
Without KAR AI
…then start again with another model
Weeks later: a decision you are still not confident about.
With KAR AI
Minutes later: a shortlist you can defend, with the numbers attached.
The point is not speed for its own sake. It is that the same checks are applied to every car, in the same order, every time, which is the part a person doing this by hand, late at night, across twenty tabs, cannot promise.
07 Where this goes
Cars are not getting simpler. Powertrains multiplied, trims multiplied, and the cost of getting the choice wrong went up with them. The gap between what a buyer can reasonably research and what they need to know keeps widening.
KAR AI is being built to sit in that gap: not as another marketplace, and not as another chatbot, but as the layer that reads the market on your behalf and explains itself well enough that you can disagree with it.
Today
One brief returns a shortlist with the reasoning, the ownership cost and the safety record already attached.
Next
The same intelligence applied after the purchase: what the car costs you, what it needs next, what it is still worth.
Beyond
Started in Greece, built for Europe, and now being rebuilt around United States listings, safety data and ownership costs.
Start here
Tell KAR AI what you need in a sentence. It checks current prices, the safety results and the running costs it can source for each car, then comes back with the few that fit, and why.
Free account · about two minutes of questions · no dealer contact.
