Dimitrios Mazarakis has joined KAR AI as a founding member, taking on growth and distribution.

What he'll own

Distribution is how a driver ends up on KAR AI in the first place. Dimitrios owns that: the channels we grow through, the distribution partnerships that put us in front of car buyers, community presence, referral loops, and the systematic work of testing what actually brings people in versus what only looks like it does.

It sits alongside the strategy work Elisavet Latsiou leads. She defines who we're building for, how we're positioned and how the business makes money. Dimitrios takes that and turns it into reach — the routes, the partners and the repeatable motions that grow the number of drivers we serve.

Why this is the hard part

Independent AI car research is, at its core, an engineering and editorial problem. It's difficult, but it's the kind of difficult that yields to good work.

Distribution in the automotive space is a different shape of problem, because almost every existing route to a car buyer is already paid for by someone. Comparison sites take placement money. Dealer networks fund their own visibility. Review content is frequently sponsored. KAR AI has ruled out that entire category of revenue — no brand can pay to appear in a recommendation or move up in one — which is exactly what makes the product worth using and exactly what makes growing it harder.

So the growth job here isn't buying attention. It's finding the honest routes: the communities where people ask real car questions, the partners whose incentives align with ours, the content that earns its own reach, and the drivers who tell other drivers. That's a slower build and a more durable one.

Where he comes from

Dimitrios works as a Filling Coordinator at MSC Mediterranean Shipping Company and holds a Bachelor of Business Administration. Container shipping is distribution in its most literal form — a chain with many moving parts where the whole point is getting the right thing to the right place, on time, reliably. The medium is different. The way of thinking transfers: map the chain, find the bottleneck, measure whether the change worked.

Where we are

KAR AI is built in Greece for drivers across Europe. A user answers about two minutes of questions — budget, seats, annual kilometres, deal-breakers — and KAR checks real listings, Euro NCAP results and true running costs, then returns a handful of cars with the reasoning attached.

We've matched 150+ drivers, run 250+ chats and cover 40+ brands. Every one of those came from somewhere. Making that "somewhere" deliberate and repeatable is the next phase, and it's Dimitrios's to build.

Welcome

Dimitrios joins Nikolaos Korakianitis, Smaragda Baxevani, Tanner Wolff, Elisavet Latsiou and Evangelia Vournazou on the founding team. Welcome aboard, Dimitris!